About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a strategic leader with experience in growth, marketing, and analytics. Reporting to the Director of Growth & Planning, you'll work across teams and partners to shape long-term strategy, launch and measure growth initiatives, and manage budgets to maximize ROI.

Key Responsibilities

Strategic Investment Planning & Budget Leadership

• Lead marketing investment strategy, planning, and executive reporting
• Build agile budget models based on ROI and performance
• Ensure alignment across Growth, Finance, and Analytics

Budget Forecasting & ROI Optimization

• Drive forecasting, scenario planning, and spend tracking
• Turn marketing data into strategic insights
• Align reporting across finance and analytics teams

Performance Intelligence & Testing

• Lead incrementality testing and apply results to optimize spend
• Use attribution, media mix, and seasonal data to guide planning
• Track KPIs and adjust based on campaign and content impact

AI & Innovation

• Integrate AI into forecasting, media mix, and campaign optimization
• Partner on tools like LLMs, automation, and experimentation
• Pilot and scale new solutions across the marketing org

Cross-Functional & Exec Support

• Align teams on goals, budgets, and business plans
• Lead executive updates and board-level presentations

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

About You

We get excited about candidates, like you, because...

• 10+ years in consulting, finance, or analytics; experience in OTT, B2C, or global orgs is a plus
• Strong skills in analysis, financial modeling, strategy, and executive presentations
• Experience working across time zones and cultures in distributed teams
• Comfortable managing shifting priorities and multiple projects
• Able to turn data—testing, budget, AI insights—into strategic decisions
• Skilled at aligning execs, driving investment strategy, and scaling AI-driven marketing
• Strong communicator with influence across levels
• Passion for anime, entertainment, or pop culture is a plus
• MBA or advanced degree in analytics preferred.

About the Team

Crunchyroll's Growth Planning and Budget Allocation team drives smart budget decisions across brand, performance, and lifecycle marketing to maximize ROI. This team partners closely with analytics, finance, marketing, and regional groups to improve budget tracking, subscriber forecasting, and growth reporting. They also lead weekly growth meetings and track key initiatives to keep projects on track and aligned.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.