Are you a highly experienced Product Marketer seeking a new challenge in the technology industry? Do you have a passion for helping businesses secure brand value and thrive commercially? Are you looking to join a global company with a terrific internal culture, great benefits, and growth opportunities?

If so, then we want you to join our team as a Director Product Marketing – Brand Protection at Corsearch!

About Corsearch

At Corsearch, we provide comprehensive brand and intellectual property protection services, including trademark protection. Our solutions enable businesses to protect their innovations, secure brand value, thrive commercially and ultimately safeguard consumer trust. We are a global company with over 1600 team members serving over 5,000 clients on five continents. Corsearch is the Market leader in Brand Protection.

The Team

The Marketing team is split into four core functions, Brand & PR, Customer and Partner Marketing, Demand Generation and Product Marketing where this role sits with one other person managing Product Marketing for Trademarks. This role would report directly into the VP Marketing and work alongside the Brand Protection Product Team, Sales Enablement and sales engineering.

✅Responsibilities and Duties

As a Director Product Marketing Corsearch, you will excel at:

• Competitive Intelligence—be an expert on our competition and how they are positioned. Deliver a program to keep competitor intelligence up-to-date, informing strategic positioning for our key ICPs and territories. Develop competitive benchmarks and content to effectively differentiate us in the market.

• Positioning— Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with customers and prospects

• Sales alignment —Understand and support, account management, partners and sales channels; work with sales enablement to train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• Go-To-Market execution—Gather information from customers, sales team, customer success, and industry experts to shape product development and drive go-to-market execution

• Content & sales enablement: Produce sales materials, website copy, product marketing content to assist with lead gen and educate customers & prospects on Corsearch offering with the aim of driving product awareness and adoption

• Category Creation – Craft compelling stories of the current and potential use cases of our products to define, shape and create Brand Protection as a software category.

• Measurement Matters – Ability to measure product marketing content, campaigns, enablement and product usage to improve product usage and engagement with customers and prospects

• Brand and Thought Leadership – Support brand and thought leadership with insights from our products.

✅Essential

• Experience as a Product Marketer in a B2B SaaS, Enterprise B2B experience essential, additional SME experience preferable
• Demonstrable experience of SaaS products, data, analytics, decision support and professional service models
• Strong experience in product marketing for a B2B tech product and developing and executing impactful go-to-market strategies that you can talk about in the interview process
• Experience of working with a product and business in creating and defining a software category, this is a new and exciting space with a huge untapped potential that you will shape and grow
• Proven experience in delivering measurable results, managing complex, platform, multi-product GTM programs
• Thrive with autonomy and independence, and enjoy working in a complex, technical industry
• Creative thinking skills; the ability to visualize complex ideas in compelling ways.
• Excellent at ‘bringing products to life’ in a fast-moving market.
• Excellent attention to detail and willingness to go the extra mile to deliver world-class product experiences and marketing materials.
• Strong organizational and project management acumen with a strong ability to manage multiple priorities
• Superior communication, presentation, and interpersonal skills