Head of Brand & Content (x/f/m)

Full Time
Paris, France
3 months ago
What you’ll do

Doctolib is looking for an B2B Content & Brand Team Leader for the French Market. This role is pivotal in producing captivating content and orchestrating B2B brand campaigns that resonate deeply with our audience, ultimately persuading practitioners across the French market to embrace Doctolib's suite of solutions. The ideal candidate will possess a unique blend of creativity, strategic thinking, product marketing and a passion for crafting narratives that inspire trust and desirability in our brand.

Your responsibilities include but are not limited to:

  • Product Marketing & Storytelling: Design & implement local product marketing strategies, working hand in hand with global teams - including new product launches. Build product narratives & inspiring storytelling that strongly resonate with healthcare professionals to convince them to use our suite of solutions.
  • Content: Craft impactful content to engage the French healthcare community
  • Brand Strategy & Execution: Conceptualize and implement relevant brand campaigns tailored for the French market, ensuring they articulate Doctolib's values and resonate with local & specialty specificities.
  • Team Leadership: Inspire and lead a team of 6 FTE content, brand & marketing professionals, nurturing their creative talents and guiding them to produce exceptional output.
  • Collaborative Synergy: Collaborate effectively with global teams (Communications, Global Marketing & Design) to implement local brand campaigns aligned with global brand strategy & identity while meeting local market needs.  
  • Brand & Content Budget Management: Manage content and brand budget, aligning expenditures with creative impact and strategic goals.
Who you are

If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!

  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • Over 10+ years of experience in content creation, with a strong emphasis on product marketing, storytelling, branding, copywriting preferably within the French market.
  • Proven leadership in managing creative or marketing teams and projects.
  • A compelling portfolio that demonstrates expertise in crafting narratives and brand campaigns that fuels growth
  • Exceptional written and verbal communication skills; English proficiency is also essential.
  • Agile and able to juggle multiple projects in a fast-paced environment.
  • An opinionated brand thinker able to communicate and convince his/her strategies to top leadership 
What we offer
  • Employee share plan for every Doctoliber (BSPCE)
  • Free Health Insurance for you & your family
  • Quarterly bonus 
  • Up to 14 days of RTT
  • A flexible workplace policy offering both hybrid and office-based mode
  • Flexibility days allowing to work in EU countries and the UK 10 days per year
  • Lunch voucher with Swile card
  • Work Council subsidy to refund part of sport club membership or creative class
  • Bicycle subsidy
  • Reimbursement of public transportation or company car (only for Field Sales)
  • Relocation support for international mobilities
  • Slean voucher for home-office furniture
The interview process 
  • First interview with the Talent Partner
  • Hiring Manager interview
  • Case study with the Hiring Manager and an other team member
  • Final interview with our Managing Director FR
  • At least one reference check 
Job details
  • Permanent position 
  • Full Time
  • Workplace : Levallois-Perret
  • Start date : Q3 or Q4 2024
  • Remuneration : fix + bonus on objectives (according to your profile)

A stock options plan for every Doctoliber

At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you! 

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