**This is an on-site position based in Boston, MA. Relocation is not supported.**

Wayfair Professional, the B2B division of Wayfair, is seeking a collaborative, innovative, and adaptable candidate to join our B2B Brand Marketing, Content & Promotions team, focused on leading the content arm of our business. The Head of Content Marketing will oversee our content marketing strategy, from content planning and development to coordinating and collaborating with channel partners. This is an ideal opportunity for candidates who are looking to join a highly collaborative, cross-functional team, driving forward the future of a top, fast-growing brand in the Interior Design, Commercial Office, and related Residential & Commercial space industries.

What You'll Do:

• Develop and implement a comprehensive content marketing strategy that aligns with our brand vision and business objectives.
• Research, plan, and direct content development in partnership with our B2B Creative team and external brand partners and content creators.
• Collaborate and coordinate with channel owners to distribute content across site, marketing, and sales placements.
• Create and maintain a robust content library focused on increasing brand awareness, engagement, and reach as well as to support Sales activities.
• Design and produce case studies (both video and written), highlighting our customers and their projects.
• Streamline earned PR efforts, including building rapport with and informing local and national media of key brand activations.
• Stay up-to-date on the latest trends in the Interior Design industry, incorporating these insights into our go-to-market content approach.
• Analyze and report on content performance, leveraging data to optimize our evergreen content strategy.
• Work cross-functionally with a variety of teams across Marketing, Sales, and Creative to ensure cohesive messaging across all customer-facing channels.

What You’ll Need: 

• 3+ years of professional experience in brand / content marketing / corporate communications / PR / journalism or related field
• Excellent communication, both written and verbally
• Collaborative mindset that thrives as part of a team
• Passionate about influencer and social media marketing
• Comfortable interacting with and interviewing customers on set
• Knowledge of, and an enthusiastic interest in, the Interior Design and/or Home industries
• Data and process-oriented, demonstrated ability to continuously learn new tools
• High attention to detail and proven ability to consider multiple priorities simultaneously
• Ability to navigate an environment of continuous improvement working through ambiguity in an evolving organization 
• Drive to win and steer collaboration cross-functionally
• Investment in the customer experience 
• Willingness to travel 

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Assistance?

About Wayfair Inc.Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: https://www.wayfair.com/careers/privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.