Junior Marketing Communications Manager
At HelloFresh we love food, and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box, filled with the best fresh ingredients. With our meal boxes with easy to cook recipes and fresh ingredients, we are driving change in the quickly evolving food industry.
HelloFresh Italia is part of a large group founded in Berlin in 2011: we are the world's leading meal kit provider delivering in 18 countries across 4 continents, with a revenue of €7.6 billions in 2023. We entered the Italian market in October 2021, with an innovative data-driven supply chain and a significant sustainability focus. We have great ambitions to grow into a leading food organization in Italy, impeccably delivering tailored everyday eating options our customers are excited about.
The Role
As a Jr Marketing Communication Manager, your mission will be to contribute to the building of a strong and large scale consumer brand in Italy. Reporting into our Market Lead, you’ll be the main point of contact and local owner across all Brand & MarComm related projects for the Italian market - incuding PR, Copywriting, Social Media and Design, while participating in our Global Brand planning process.
What you’ll do- PR: coordinate relationships with our Italian PR agency (incl. PR roadmap, media seeding and press releases approval),
- Copywriting:
- Translate, adapt and localize a wide variety of consumer-facing and internal content from English to Italian, including copy for user experience (UX), websites, apps, transaction funnels, e-commerce, digital advertising, social media, brand positioning statements, messaging houses and CRM (email marketing, push notifications, etc.),
- Structure messaging for specific topics (e.g. brand messages, benefit messages, sustainability messages) to apply throughout all marketing and product channels,
- Social Media: manage the editorial pipeline and content creation of our consumer-facing accounts,
- Design: work closely with our central team of designers to ensure the timely and successful brief and delivery of required assets.
- Be able to support the project management and successful execution of ad hoc Brand opportunities that may be identified as we scale.
A minimum of 2-4 years of experience in Communication and/ or PR, and not afraid of rolling up their sleeves to do more tactical translations when necessary. Fluency in Italian is a must, along with English proficiency.
- BS/MS from a top-tier university in communications, translation, marketing or another related field of study,
- Excellent and proven copywriting skills in Italian, ideally in the areas of food and/or Consumer products,
- Collaborative approach to project management, able to engage with multiple stakeholders in cross-functional teams,
- Ability to work autonomously, be organized and meet deadlines effectively.
- The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
- A vibrant, international environment with mission-driven colleagues
- Smart-working opportunity for up to 50% of your time
- Benefit from our selection of employee perks
- Significant reduction on your HelloFresh boxes
- Meal vouchers
- Access to FitPrime Smart (online sport platform with more than 1000 videos on demand and 300 live videos of yoga, pilates, cardio, toning and meditation)
- Welfare credit after two years in the company
- High-end tech equipment
- Monthly social events & bi-annual company parties
- Free drinks, snacks and fruits in our vibrant and recently renovated office in Milan