Marketing Analytics Intern, Regional Programs (Summer 2024)
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Location(s) Available: Austin, US
About the Role
Cloudflare is seeking a Marketing Analytics Intern for our Regional Programs team with a passion for B2B marketing and an interest in developing and executing data-driven marketing strategies. This intern will work on our Americas field marketing team, focusing on analyzing campaign performance, and industry best practices. The successful candidate will have a strong interest in analyzing and improving marketing campaign performance, channel mix, and will be eager to learn industry standards and best practices for optimizing ROI.
Responsibilities
- Current university student in Analytics, Marketing, Business, Economics, or other quantitative fields
- Monitor the performance of all Americas marketing programs, including events, paid social, display, content syndication, webinars and other marketing channels.
- Analyze attributed pipeline, efficiency (ROI), and conversion of each marketing channel.
- Conduct in-depth analysis into ‘time-to-pipeline’ for various marketing channels.
- Research industry standards for various KPIs, such as MQL and MQL to pipeline conversion to establish benchmarks and identify gaps in current processes.
- Establish standardized reporting to be leveraged by field marketers and programs team to understand the impact of various programs and make recommendations for optimizing pipeline and ROI.
- Document Cloudflare’s workflows, data orchestration, and stakeholders involved in the sales funnel to help flag bottlenecks.
- Partner with our field marketing, programs, and campaigns teams to understand the execution and measurement of campaigns through various channels (email, display, paid social, webinars, etc.) and surface feedback.
Requirements
- Interest in B2B marketing for a technical buyer and audience. Basic understanding of cloud technology is a bonus.
- Familiarity with account-based marketing and digital marketing channels.
- Willingness to learn Salesforce, Marketo, Tableau, 6sense, Demandbase, Contentful, and other demand gen tech stack tools.
- Strong analytical skills with the ability to monitor and evaluate marketing performance data.
- Excellent written and stellar presentation skills.
- Curiosity and eagerness to learn about industry standards, KPIs, and best practices.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.