We believe we are better together, and at Tripadvisor, we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionise travel and find the good out there together.

TripAdvisor is the world’s largest online travel site, visited by 390 million travellers each month, and our business – Viator – is a fascinating and ever-evolving part of the organisation. 

At Viator, the only thing we love more than travel is data. We slice it, we dice it, and we use it to empower our decision-making. In fact, most would be surprised at how many people in our office can write their own SQL queries. 

The Marketing Analytics Team is seeking a Marketing Manager with a focus on Marketing Attribution who has the analytical and leadership skills as well as business experience to support numerous business stakeholders, driving out insight to influence valuable change, and is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insights.

What we are looking for:

We seek a MarketingAnalytics Manager with a focus on Marketing Attribution with the analytical skills and business knowledge to support marketing analytics and wants to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.

What You’ll Do

• Lead the build and internalisation of a marketing mix modelling solution, specifically leveraging Bayesian modelling: Working with an external consultancy to develop a custom MMM solution that meets the business's specific needs, as well as overseeing the internalisation process so that the business can continue to use and maintain the solution independently.
• Provide technical expertise and support to the project team
• Work with stakeholders from different business units to understand their needs and how they plan to use the MMM solution, ensuring that the solution is designed and implemented to meet those needs.
• Identifying and resolving any technical issues that arise with the MMM model, as well as working with the external consultancy to resolve any issues they cannot resolve.
• Analyse model outputs to understand the impact of different marketing activities on sales and profitability.
• Use scenario planning tools to simulate the impact of different marketing strategies on future performance.
• Develop and deliver presentations to stakeholders to communicate the findings of the model and scenario planning analysis.
• Work with business teams to develop and implement actionable insights based on the model outputs and scenario planning analysis.
• Design and conduct incrementality tests to measure the incremental impact of marketing activities on sales.
• Developing and delivering training materials to help C-level stakeholders understand how MMM differs from current revenue attribution approaches
• Support business users with understanding how to use the MMM solution and analyse the model's outputs to provide actionable recommendations to the business

Skills & Experience

• Experience: 10+ years of experience in an analytical role (ideal backgrounds include: a similar role in a fast-paced e-commerce company, a data-based consulting role, or other data strategy-type positions)
• Master's degree in Statistics, Mathematics, or a related field
• Demonstrable experience in marketing mix modelling, including experience with Bayesian modelling with clear results & incremental ROI 
• Experience working with large datasets and statistical software packages
• Strong project management and communication skills
• Ability to work independently and as part of a team
• Exceptional communication skills have mastered the art of explaining what story the data tells to various audiences. 
• Excellent team management skills. Strong ability to manage and mentor senior direct reports and more junior analysts to enable them to deliver in their analytics areas successfully.
• Experience with Python or R for data analysis
• Experience with cloud computing platforms such as GCP or AWS 
• Experience with SQL and other database languages
• Experience with data visualisation tools such as Tableau, Looker or Power BI 

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.

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