Marketing Executive (One Year Contract)

Full Time
Mumbai, Maharashtra, India
8 months ago

Mintel is the world’s leading market intelligence agency. With offices around the world we take a global view on what is happening in the space of CPG innovation. We offer our clients a unique perspective on the future of the consumer landscape and a clear roadmap to navigate it with. 

As a Marketing Executive focusing on operational activities, events, and webinars, you will be responsible for coordinating and executing a variety of marketing initiatives. Your primary focus will be on organizing successful events/tradeshows and webinars that align with the company's strategic objectives. You will collaborate with cross-functional teams to ensure seamless execution and contribute to enhancing the company's brand presence.

What you will be doing:

  • Event Planning and Execution:   - Coordinate all aspects of event/tradeshow planning, including location selection, logistics, vendor management, and on-site coordination.   - Develop and maintain event timelines and post-event evaluations to measure success.
  • Webinar Management:   - Plan, organize, and execute engaging webinars to reach target audiences and drive lead generation.   - Work closely with content creators and subject matter experts to develop compelling webinar content.
  • Operational Support:   - Provide operational support for marketing initiatives, ensuring seamless coordination with internal teams and external partners.   - Assist in the creation of marketing collateral, including presentations, brochures, and promotional materials required for events and related activities
  • Data Analysis and Reporting:   - Monitor and analyze event and webinar performance metrics, providing insights to enhance future strategies.   - Prepare regular reports on the effectiveness of marketing initiatives, with a focus on continuous improvement.
  • Social Media Coordination: Collaborate with the social media team to promote events and webinars across various platforms, ensuring a consistent and engaging online presence.
  •  Attendee Engagement and Follow-up:•    Implement strategies to maximize attendee engagement during events and webinars, such as interactive sessions, Q&A segments, and polls.•    Coordinate post-event follow-up activities, including thank-you emails, surveys, and nurture campaigns to convert leads generated from events.

What we are looking for from you:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Strong organizational and project management skills.
  • Excellent communication and interpersonal skills.
  • Detail-oriented with the ability to multitask and meet deadlines.
  • Basic understanding of marketing principles and strategies.
  • Proficiency in Microsoft Office

We Hope You’ll Like Our:

  • Culture that supports true collaboration whilst embracing remote working.
  • Flexi-time start and end times.
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Home office IT equipment allowance, as the working model will be a blend of office and home working.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employee 2 days leave per year to join local volunteering activity organised by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
  • Beautifully designed offices to foster collaboration and fun.

Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.