Location Qualifications: London (hybrid)

About Showpad:

At Showpad, we empower others to be at their best. As a business, that means the Showpad sales enablement platform allows revenue teams to engage buyers through industry-leading training and coaching software as well as innovative sales content and engagement solutions. We provide sales and marketing with the software and support they need to enable their teams, drive more revenue and deliver incredible buying experiences. 

Founded in 2011 in Belgium, Showpad is a team of more than 400 people working from our headquarters in Ghent and Chicago or regional offices in London, Munich, San Francisco and Wroclaw.

As an employer who understands the importance of diversity, we are committed to proudly representing the various identities of the communities in which we work and the clients that we serve. We have been recognized as a top workplace by Built In Chicago, Built In San Francisco and Inc. Magazine,  as a top 10 software company in the Inc. 5000 Europe list and won the award for “Most Sustainable Growth Company” by Deloitte Belgium.

About The Position

The Partner Marketing & Program Manager is responsible for facilitating and administering a unified program for onboarding, enablement, support and governance of our growing partner ecosystem globally.  He/she will work closely with Showpad’s Partner Management, Sales, Product Marketing, Revenue Marketing, Professional Services and Enablement teams.  This is a highly visible role whose responsibilities and impact at Showpad will expand rapidly as our global partner ecosystem grows. 50% of the responsibilities will be focused on managing the partner program and one-to-many management of a tier of partners whilst the other 50% will be focused on partner marketing activities

Key Responsibilities

Program Management & Partner Management: 

• Coordinate and facilitate key stakeholders to administer and scale our global partner program in support of various partner motions, including joint go-to-market and joint application development.
• Refine partner onboarding packages and enablement models, in close collaboration with cross-functional Showpad teams.
• Recommend improvements for the optimal partner journeys for multiple routes to market.
• Operationalize the delivery and governance of global partner programs, working closely with Showpad’s Partner Management teams.
• Coordinate and run internal processes to evaluate and support the program execution.
• Measure and report on the program effectiveness.
• Serve as a primary partner ecosystem advocate to key internal stakeholders, to ensure optimal collaboration with and support of Showpad’s strategic partners.

Partner Marketing Management

• Collaborate closely with Showpad Product Marketing & Showpad Field Marketing to create partner-tailored contents and/or update the existing assets for partner consumption
• Own, manage and expand the Showpad Partner GTM site (i.e. partner portal)
• Develop and drive the execution of a joint demand generation plan with our strategic partners, working closely with Showpad Revenue Marketing
• Design, deliver and manage modularized, co-branded campaigns that Showpad’s authorised partners can execute
• In close collaboration with Partner Managers, build and execute a series of targeted partner recruiting campaigns
• Track and report on KPIs on a monthly/quarterly basis, including partner-sourced and partner-influenced pipeline builds via Salesforce, as well as the number of new partners added to the Showpad Marketplace

Candidate Qualifications

• 5+ years of partner management, partner marketing or partner program management experience
• Demonstrated ability to build, rollout and manage complex programs and processes
• Strategic thinker, capable of aligning partnership models and programs with Showpad’s strategic business objectives
• Results-oriented operator with a proven track record of pursuing, tracking and delivering on a set of clearly defined KPIs
• Proactive self-starter, comfortable in a high growth, fast paced environment 
• Strong communicator and consensus builder, as close cross-functional alignment and collaboration are needed for success
• Exceptional organization skills, capable of juggling multiple initiatives and priorities simultaneously
• Understanding of partner attribution through Salesforce 
• Experience with SaaS platforms and associated partner ecosystems
• Strategic thinker, capable of internalizing and aligning multiple stakeholders’ business objectives and marketing strategies
• Experience executing multi-channel marketing campaigns, including managing webinar programs, collaborating on email & digital marketing campaigns, etc.
• Strong communicator and consensus builder, as close cross-functional alignment and collaboration (both internal and external to Showpad) are needed for success

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. 

Showpad’s Commitment

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.