Partner Marketing Manager - Acquisition (m/f/d)
Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.
We are looking for a Partner Marketing Manager - Acquisition for our growing Partner Marketing Team! As Partner Marketing Manager for Acquisition, you will be responsible for driving the inbound and acquisition strategy for Integration partners, Affiliate partners and Channel partners. You will work collaboratively with both the Partnerships team and the Marketing team to ensure that there is alignment between the needs of the partnership team leaders and the marketing acquisition efforts. You will be supported by the team of Partner Marketers and a Partner Business Developer but ultimately responsible for the acquisition and launch of new partners across all partner programs.
Your Tasks- Oversee and support the community-led partner recruitment efforts executed by an external agency. Work closely with the Partner Business Developer to ensure KPIs are on track and provide all materials/assets needed for the agency to be successful.
- Execute demand gen inbound marketing campaigns for generate demand for the Consent Management API to acquire new integration partners.
- Support Partner Business Development with partner acquisition strategy across all partner motions leveraging marketing campaigns, materials and promotions.
- Support Partner Managers in identifying and acting on opportunities with existing partners to approach their network of prospective partners.
- Drive the acquisition efforts of the newly launched Affiliate program to increase the base of new affiliates among digital marketing content creators and existing partners.
- Plan and execute the marketing campaigns for launching all newly acquired partners.
- 3 years of experience in a digital marketing role/ field marketing role at B2B SaaS company.
- Previous experience working with technology partnerships or affiliate marketing programs.
- Nice to have: 1 year experience in account based marketing
- Demonstrable knowledge of marketing campaigns planning, channels and tactics for successful campaign execution, especially websites, email marketing, and various digital sales collateral.
- Strong understanding of marketing principles, strategies, and tactics.
- Comprehensive project management skills and stakeholder management skills with ability to work cross-functionally and manage multiple stakeholders efficiently through the project lifecycle.
- Strong business acumen and understanding of the partner buyer persona and SaaS business models.
- Industry knowledge: where our audience is, what they are interested in.
- Effective communication with internal stakeholders to get buy-in and support on projects.
- English language fluency (C1 or above), German language skills is a plus.
- An interest in the privacy landscape and willingness to learn about Consent Management.
- Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
- Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
- Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
- We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
- You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being