Product Strategic Storyteller

Full Time
3 weeks ago
See yourself at Twilio

Join the team as our next Product Strategic Storyteller at Twilio.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

We are seeking a talented Product Storyteller to join our team. In this role, you will be responsible for crafting compelling narratives that showcase the value and impact of our products. Reporting to the Chief Product Officer, you will collaborate closely with cross-functional teams to translate complex technical concepts into engaging stories that resonate with our target audience. This role requires creativity, strategic thinking, solid writing skills and the ability to collaborate with cross-functional teams. Ideal candidate thrives in a fast-paced, entrepreneurial environment and loves learning new tools and staying on top of marketing best practices

The role is highly cross-functional and requires a leader that enjoys navigating ambiguity, working in a fast-paced environment, aligning exec partners, collaborating with teams across time-zones and thinking globally.

Responsibilities

In this role, you’ll:

  • Develop captivating narratives that highlight the features, benefits, and unique points of our products to support the product team outbound efforts.
  • Collaborate with product managers, engineers, designers, and marketers to gather insights and information necessary for crafting compelling stories.
  • Stay updated on industry trends, market dynamics, and competitor offerings to identify opportunities for storytelling and differentiation.
  • Collaborate with cross-functional teams, including product management, marketing, and corporate communications, to ensure alignment and consistency in messaging and stories.
  • Provide strategic counsel to the Product organization on storytelling matters, including story development, audience analysis, and positioning strategy.
  • Measure and analyze the effectiveness of product storytelling initiatives, and iterate on strategies to continuously improve engagement and impact.
  • Communicate effectively with stakeholders at all levels, including presenting strategies and results to executive leadership.
Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

  • 10+ years of outbound PM, GTM, technical communication, marketing experience or similar
  • 5+ experience in the software industry
  • Understanding of the enterprise sales cycle, persona needs, and what sellers need to be successful to align programs to drive business growth
  • Experience leading and developing all written and visual product communication.
  • Must be comfortable with a balance of day-to-day execution and high-level strategy for digital demand gen.
  • A great storyteller internally by reporting on success and learnings, and externally through targeted campaigns.
Location

This role will be remote and based in the U.S.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, and Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

  • Based in Colorado: $164,000-$205,000.
  • Based in New York, Washington State, or California (outside of the San Francisco Bay area): $174,000-$217,000.
  • Based in the San Francisco Bay area, California: $193,000- $241,000.
  • This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. 

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com.