Retail Marketing Manager

Full Time
New York, NY
11 months ago

About Harry’s 

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

 

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

 

About the Opportunity and Your Role 

The Manager, Retail Marketing is an exciting role within the Retail Marketing team, supporting Harry’s Inc. brands at our top US Retail partners within Mass and Grocery. This role will lead end-to-end coordination and execution of marketing and merchandising projects for these two key retail channels. This includes a special emphasis on project management across In-Store Marketing (ISM) projects, development of creative assets for joint marketing programs, PDP content, content management, vendor relations, as well budget management, tracking, and reconciliation. This role will interface with key internal and external partners to develop a marketing roadmap and ensuring all projects are delivered on time and within scope and budget. 

About the Team

The Retail Marketing team is a critical function that drives our omnichannel marketing strategies across all Retail channels from idea conception through execution.  Our role at the company is to be thought leaders at translating brand strategies across retailer omnichannel strategies and tactics to fuel differentiated, profitable growth.  To do this, the team needs to be externally focused on our retailers, trends and evolving vendor capabilities and subject matter experts across evolving omnichannel marketing tactics.  Each team member is a collaborative, adaptable and dependable partner to our cross-functional teammates, including Retail sales teams, Brand Marketing, Design, Industrial Design, Sourcing, Supply Chain and Finance.  

Here’s what you’ll accomplish: 

  • Build and execute a roadmap of omnichannel marketing plans, with focus on Walmart and the Grocery channel.
  • Responsible for project management of marketing/merchandising projects, including ISM, PDP imagery and copy, digital marketing assets and ah hoc marketing activities, with the goal of delivering materials that are aligned to key brand priorities, on time and within budget.
  • Builds roadmap and standardized trackers at the channel level to capture and advance all marketing activities, with strong alignment with Retail sales leads to align priorities and VCI budget.
  • Manages end-to-end creative and design queue for all PDP, ISM, and creative projects, leading from the initial briefing, scoping, and design phases all the way through to final delivery, execution, and budget reconciliation of each project
  • Consolidates channel guidelines and co-managers a central repository for all ISM, creative assets, and PDP content for all Retail partners.
  • Partners closely with cross-functional teams to gain a deep understanding of each function and helps plan resourcing and project timelines, managing workflow to deliver against project roadmap. 
  • Facilitates weekly cross-functional meetings with key partners and acts as liaison for Retail across Design, Creative, ISM Sourcing teams, and external partners and vendors such as Syndigo, and others.
  • Coordinates with FP&A, Brand, and Retail to track and reconcile joint marketing and ISM budget and actuals for Trade Spend and OpEx.

 

This Should Describe You

  • 5+ years of project and content management experience to include supporting projects within design, marketing, creative, vendor relations and/or retail projects within a design-driven company 
  • Professional, enthusiastic, a solid team player that possesses a drive for results, with an extremely high level of ownership 
  • Strategic thinker with attention to detail who organizes into action quickly. Experienced at managing multiple work streams in a fast-paced and challenging environment with the ability to shift priorities to meet rapidly evolving business needs. Takes a “no task too small” mentality. 
  • A model of collaborative behavior and a strong track record of partnering cross-functionally to deliver best in class project output.
  • Extremely organized, dependable and self-motivated. 
  • Able to anticipate needs and proactively problem solve issues that may derail project timelines or budget targets.
  • Strong interpersonal, written/oral communication and presentation skills with experience presenting to internal and external leadership. 
  • Proactive, big picture thinker. Goes to the ball vs. waiting for the ball to come to them.

 

Here's who you'll work with:

  • Reporting to the Director of Retail Marketing projects, working closely with the US Harry’s Inc. Retail team. 
  • The role works in close collaboration with both internal cross-functional teams including Design, Sourcing, Creative, FP&A, Brand, Distribution, Logistics as well as external partners such key retailers, ISM suppliers, retail brokers, Syndigo, BazaarVoice, media agencies, etc.

 

 

Benefits and perks

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Harry’s 
  • Unlimited PTO and flexible working hours
  • Wellness and L&D stipends
  • One month sabbatical after 5 years
  • 16 weeks parental leave
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

 

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $91,600-$114,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

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