Senior Analyst, Marketing Analytics

Full Time
Remote - United States
10 months ago

OUR VISION: THE WORLD. SUBSCRIBED.

Customers have changed. They’re looking for new ways to engage with businesses. Consumers today have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence. 

In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.

Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book Subscribed).

As consumers wave goodbye to ownership, join us as we help companies win on their journey to usership!

THE TEAM

Revenue Operations is the heartbeat of Zuora’s tier-one GTM team. With an innovative operational infrastructure and enablement cadence, we empower our front-line sales and marketing teams to systematically generate pipeline and sell better, faster, and more efficiently as they partner internally and externally with our customers, prospects, and ecosystem partners. So, it’s no surprise we strive for operational excellence in all that we do. 

YOUR MISSION

As a Senior Marketing Analyst, you will play a critical role in driving data-driven decision-making and optimizing marketing strategies to maximize revenue generation. You will be responsible for developing and maintaining insightful dashboards, conducting in-depth analytics, and providing actionable recommendations to improve marketing performance and drive business growth. This position requires strong analytical skills, business acumen, and a deep understanding of marketing metrics and processes.

WHAT YOU’LL ACHIEVE

  • Develop and maintain comprehensive marketing dashboards, reports, and visualizations to track key performance indicators (KPIs), marketing metrics, and revenue-related data.
  • Conduct data analysis and provide insights into marketing campaigns, customer behavior, lead generation, conversion rates, ROI, and other relevant metrics.
  • Collaborate with cross-functional teams, including marketing, sales, finance, and operations, to identify data requirements, gather relevant information, and drive alignment on data-driven initiatives.
  • Identify trends, patterns, and opportunities in marketing data and present findings to stakeholders in a clear and concise manner.
  • Collaborate with data engineering and IT teams to ensure data accuracy, integrity, and availability, including data governance, data quality, and data integration.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in marketing analytics, and identify opportunities to leverage new tools and techniques to enhance marketing effectiveness.

 WHAT YOU’LL NEED TO BE SUCCESSFUL

  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field. Master's degree preferred.
  • Proven experience (5+ years) as a Marketing Analyst or similar role, preferably in a revenue-focused environment.
  • Strong expertise in marketing analytics, dashboards, data visualization, and reporting tools (e.g., Power BI, Tableau, Salesforce, Google Analytics).
  • Advanced knowledge of statistical analysis techniques and data modeling.
  • Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights and recommendations.
  • Strong business acumen and understanding of marketing strategies, customer lifecycle, and revenue generation processes.
  • Exceptional communication skills, with the ability to present complex information in a clear and compelling manner to stakeholders at all levels.
  • Proactive mindset with the ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot, Bizible) and CRM systems (e.g., Salesforce) are a plus.

ABOUT ZUORA & OUR “ZEO” CULTURE

Zuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.

At Zuora, we have one CEO but ​every employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200+ ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work. In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.

To learn more visit www.zuora.com

Zuora is proud to be an Equal Employment Opportunity Employer.

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.

The base pay range for this position is only one element of a candidate's total rewards package, which may also include bonuses/variable compensation, equity, and benefits. A candidate's final base salary may vary based on location, prior experience, and the context of the overall offer. Click here for more information regarding Zuora’s benefits.

Base Pay Details$128,800—$193,100 USD