Senior Digital Marketing Analyst | CNET Broadband

Full Time
Charlotte, NC, USA
4 months ago

Our CNET Broadband team is looking for a Senior Digital Marketing Analyst.  In this role, you’ll work with RV business leaders across SEO, Customer Experience, Creative, and Engineering disciplines through iterative experience optimization for CNET brand in the category of Broadband. You'll deep diving into visitor behavior and performance, and help ideate new features and tools that enhance the customer experience and while driving additional revenue.

What You’ll Do:

  • Drive growth in and contribute to the strategic direction of our Broadband vertical on CNET.
  • Operate as an owner utilizing data and a deep understanding of our users to identify areas to optimize, to troubleshoot functionality, and to develop solutions that enhance the experience and performance of the site.
  • Develop plan to increase audience engagement informed by business goals and thorough data analysis.
  • Lead a team of associates to implement site testing initiatives and user-centric product features to streamline the customer experience and drive value to the business.
  • Gain valuable hands-on experience in strategic operations and financial planning.
  • Work directly with Engineering and Creative teams to define features, communicate tracking requirements, and create a site experience roadmap to bring your ideas to life.
  • Collaborate with our Sales and Integrated Marketing teammates to help execute against valuable partnership initiatives.
  • Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.

What We Are Looking For:

  • 3+ years of experience with a proven track record of success in meeting performance goals in Customer Experience or Digital Operations.
  • Experience in leading a team and developing talent through coaching, mentorship and direct management.
  • Proficient in data manipulation using Excel.
  • Proficient in data visualization tools (Looker preferred) and SQL (BigQuery & Redshift preferred).
  • Strong understanding statistical significance and robust test analysis.
  • Experience synthesizing data into actionable insights, building product roadmaps, and communicating recommendations to all levels of leadership.
  • Strong team player with ability to communicate effectively across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers.
  • Excellent organizational and communication skills.
  • Passionate about understanding customer behavior and improving the quality of interactions.
  • Desire to work hands-on in a performance-based, analytically driven, and fast-paced environment.

Compensation

  • Cash Compensation Range: $90,000 - $130,000* *Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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