Senior Director Marketing EMEA

Full Time
10 months ago

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.

Okta is looking for a results-oriented and strategic Head of Marketing for EMEA who loves driving revenue and digging into new Go-To-Market challenges. You will lead the team of marketing professionals and lead the creation of the plan of programs / campaigns targeting all segments in the key geographies to fuel our EMEA expansion.

You are a seasoned growth marketer who thrives in a dynamic environment and moves quickly to build structure and process. You will be comfortable collaborating across the entire EMEA leadership team, leading the development of a comprehensive marketing plan, leading a team of 14+, and liaising with all global roles who reside at our corporate offices in San Francisco.

DUTIES AND RESPONSIBILITIES: 

  • Create and own the EMEA marketing strategy targeting the world’s largest accounts to small/medium business, aligning closely with key stakeholders (in sales, alliances, and marketing)
  • Lead a high-performing team to execute impactful target account marketing programs that drive results
  • Collaborate with the Global Demand Generation and Product Marketing teams to build demand generation programs that reflect local and vertical requirements
  • Act as liaison between EMEA marketing functions and regional marketing managers; be the face of marketing to the field sales teams, and conversely communicate the needs of the field back to the Global marketing teams
  • Shape the Message Partner with sales and product marketing to convert insights, messaging and assets campaigns and content that speak directly to the EMEA audience
  • Deep Business / Sales Development knowledge to maximise total pipeline and monetise the marketing investment in EMEA
  • Target Account Marketing Manage strategic approaches to market at the account level with a keen understanding of leveraging account plans and ABM analytics for marketing success
  • Collaborate with Partner teams to define the unique needs of the all EMEA geographies and build strategic plans to amplify campaigns through SIs, Resellers and Technology Partners
  • Ability to discover and develop integrated marketing approaches, programs and channels that deliver disruptive growth, even if they’re not yet in the playbook
  • Execute with Trust Analyse campaign results and optimise programs to increase lead volume and quality and the effectiveness of marketing spend
  • Own reporting back to the organisation, to share results and market insights to internal partners 

QUALIFICATIONS:

  • Demonstrated experience and success in B2B EMEA marketing with knowledge of the broader GTM team
  • Strong leadership qualities, and demonstrated success of leading a high performing team
  • Deep understanding of demand, inbound and account based/target account marketing strategies
  • Track record of campaign ownership and consistent success with a high return on investment
  • Identity Experience a plus
  • Adept at collaborating with sales, product marketing and cross functional marketing teams
  • Highly self-motivated and organised
  • Excellent writing and presentation skills
  • Quantitative skills to make data-driven decisions and reporting
  • Degree qualified or equal experience

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

  • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organisation’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

 

What you can look forward to as an Okta employee!

  • Amazing Benefits
  • Making Social Impact
  • Fostering Diversity, Equity, Inclusion and Belonging at Okta 

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.