Senior Manager of Customer Relationship Marketing (CRM)

The Senior Manager of Customer Relationship Marketing (CRM) will develop and own the marketing strategy for Factor’s newest venture.  You will be joining pre-launch, which will require building and executing a CRM playbook from scratch. You will understand the inner workings of key marketing channels and how to use data to personalize marketing communications.  You will work closely with our Product and Growth Marketing teams to ensure fluidity of messaging and positioning across the customer lifecycle. This person must be able to build strong cross-functional relationships and influence stakeholders across the organization. You will report to the General Manager of Growth, helping identify cross-functional initiatives that lead to strong incremental revenue. 

What is the ethos of the Factor brand? 

Since this venture will be launched under the Factor name, it is important to understand the positioning of the Factor brand. We believe that health and wellness start with food and what you put into your body. Our goal is to help our customers achieve their health and wellness goals. We focus on being physically fit and healthy with nutritious, purposeful eating. We want to help real people achieve real results without sacrificing time and energy trying to sort through the overwhelming amount of information. 

You will…

• Keep the customer at the center of everything you do
• Be a segmentation, list growth, and engagement guru - helping us use our data better to speak to our customers and engage them on a daily basis
• Drive testing and strategy to support both growth and retention efforts, building customer loyalty
• Understand how data can be used to power better customer messaging - from triggered emails to real-time content personalization
• Operate in a highly cross-functional role, partnering closely with Growth Marketing, Product Marketing, Brand, Content, and more to improve the user experience to drive incremental conversion volume, engagement, and retention.
• Measure and report on key performance indicators, then implement insights to optimize campaigns

You are…

• Bold: you’re adventurous, outgoing and optimistic; you’re confident making decisions and taking calculated risks
• Entrepreneurially Minded: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and constantly challenge the status quo
• Versatile: you roll with the punches and don’t get overwhelmed easily; you enjoy grinding away at issues and have a knack for delivering results in hyper-growth, constantly changing environments
• Analytical: data is your friend; you're able to translate numbers into action and pave the way for efficiency
• Team-oriented: you have a track record of leading cross-functional teams and cultivating collaborative partnerships at all levels and departments of an organization
• Strategic: you recognize and resolve situations that are ambiguous or challenging and use logic to identify alternatives, evaluate, and present approaches to solving complex problems while thinking in terms of contingency plans
• Customer-focused: slightly obsessive-compulsive when it comes to customer experience and strive to deliver a product that is second to none

At a minimum, you have…

• 6+ years of CRM related experience. Hands-on experience with Salesforce Marketing Cloud, database marketing, and email provider migration are all a major plus.
• Experience managing complex segmentation strategies and customer lifecycle programs
• Experience developing marketing strategies using both quantitative and qualitative research methods
• Experience collaborating with and influencing cross-functional teams across different offices
• You know your market, customers, and competition better than anyone, and you're strong at integrating this information into your go-to-market strategies
• Strong communication and presentation skills
• BA/BS degree

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.