Senior Marketing Analyst, Business Planning & Analytics
Wayfair Professional’s North American Business to Business (“B2B”) and Consumer Sales team is seeking a collaborative, solutions-oriented Senior Analyst to join the Global Planning & Analytics team. While our site and app experience allow for seamless self-service, our higher-value customers benefit from sales support. Sales teams establish relationships with purchasing decision-makers, educate customers about Wayfair’s assortment, services, and capabilities, and proactively reach out to intercept emerging needs to help them complete their orders and projects. The Global Planning & Analytics team is responsible for analyzing customer behavior and operational performance to provide visibility, testing, and optimization of business initiatives. The team is highly cross-functional and works closely with Product Management, Engineering, Data Science, Sales Teams, Marketing, and Storefront to grow the B2B and Consumer Sales channels.
We seek a motivated analyst who will partner with business stakeholders and leadership to support our weekly/monthly business reviews and sales program analysis. This will include a close focus on B2B Marketing to evaluate the success of channels/campaigns, customer segmentation, and strategy optimization. The role requires a blend of analytical ability and strong communication skills as the individual will be expected to drive their own workflow and share learnings/takeaways with leadership. The role will report to the Business Planning Lead.
What You’ll Do:
- Solve difficult, non-routine analysis problems with deep customer focus, applying advanced analytical methods and recommending innovative approaches as needed.
- Support weekly/monthly performance reviews by analyzing past performance with leadership and recommend go forward initiatives to drive long term profitability and alignment with OKRs.
- Support marketing analytics, channel ROI measurement, customer segmentation, and strategy optimization.
- Build a strong understanding of marketing Operations and KPIs that affect overall business performance; help the business understand how key drivers affect the business and how they should be prioritizing efforts across these KPIs.
- Work with several large and complex databases using SQL (Google BigQuery) to synthesize insights used for decision-making; partner with Data Engineering to refine and build new data assets as needed.
- Take the initiative to dive deeper into any area of the business to evaluate performance gaps and/or support the ongoing sales operations.
What You’ll Need:
- Bachelor’s degree in an analytical discipline such as: Mathematics, Engineering, Statistics, Actuarial Science, Economics, Business or Finance.
- Strong analytical background and 3+ years of experience in extracting insights, operating with large data sets to identify trends/takeaways, and communicating recommendations to stakeholders.
- Experience in marketing analytics (ROI measurement, customer segmentation, etc.) preferred but not required.
- Expertise in SQL and Excel required.
- Proficiency in data visualization tools such as Google Data Studio, Looker, or Tableau preferred.
- Experience in Python or R is a plus but not required.
- Excellent problem solving skills including the ability to break down complex, ambiguous problems into logical objectives and execute on next steps.
- Excellent communication skills; demonstrated experience collaborating with cross-functional teams.
- Entrepreneurial spirit and prior experience in a high performance, fast-paced environment.
- Highly motivated, with the ability to work effectively both independently and as part of a team.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
Need Assistance?
For more information about applying for a career at Wayfair, visit our FAQ page here.About Wayfair Inc.Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
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