This position can be office-based or fully remote from one of the following countries: Germany, Spain, Ireland, the Netherlands, or the UK. 

Bring your skills. Drive our decisions. Data is on a mission to facilitate better decisions within the company. We build core data products and enable internal teams to create and share their own. Join our team and help us build the foundation of data at Personio.

In this pivotal role, you'll spearhead our marketing strategies, aligning them seamlessly with sales objectives to propel business success. As a Senior Marketing Analyst (d/f/m), you'll be the cornerstone of our Go-to-market department, leveraging your expertise in analysis, trend forecasting, and strategic planning to ignite innovative marketing initiatives and foster robust collaboration with our Sales team.

• Strategic Marketing Planning: You'll lead data-driven strategies within our Go-to-market framework, ensuring they resonate with our sales targets and organizational objectives.

• Marketing Campaign Analysis: You're responsible for assessing campaign performance, optimizing for maximum ROI across various channels and regions.

• Customer Segmentation and Personalization: You will execute advanced segmentation and collaborate with the GTM team for targeted marketing, boosting lead conversion and retention.

• Trend Identification and Forecasting: Your role involves analyzing market trends, predicting future shifts, and offering competitive insights.

• Team Leadership and Collaboration: You will mentor analysts and ensure cross-departmental cohesion, particularly with Sales and CX teams.

• Report Generation and Presentation: You're tasked with creating and presenting reports that drive continuous improvement.

• Budget Management: You oversee marketing KPI adjustments within our bi-annual budget review, ensuring alignment with financial and marketing goals.

• Experience: 5+ years in marketing analytics, with a leadership background.

• Statistical Knowledge: Understanding of basic statistical models for business problem analysis.

• Platform Familiarity: Skilled in Google Analytics, HubSpot, Salesforce, Marketo, Dreamdata, and Snowflake.

• Data-Driven Leadership: Experience in fostering a data-centric culture and making data-based decisions.

• Analytical Mindset: Intellectual curiosity to delve into data, identifying trends, patterns, and actionable insights.

• Communication Skills: Ability to simplify complex data insights for diverse stakeholders.

• Entrepreneurial Approach: Proactive problem-solving, focusing on impactful results and leveraging data insights for tangible improvements.

Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive those Munich office benefits (benefits will vary depending on office location):


• Competitive compensation package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
• 2 Impact Days you can use to have an impact on the environment and society –  one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility
• Find your best way to work with our office-led, remote-friendly PersonioFlex! We offer a roughly 50% remote, 50% in-office working framework to suit your needs
• Annual personal development budget for you to invest in your development via professional memberships, external certifications, conferences, and more
• Regular company and team events like All Company Culture Week and local year-end celebrations
• High-impact working environment with flat hierarchies and short decision-making processes
• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
• Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
• Choose between green mobility options, including a JobRad® bike or monthly public transportation ticket
• Access multiple fitness studios and sports facilities across Germany for €22 per month with a subsidized Qualitrain membership
• A beautiful, spacious office in the heart of Munich, complete with professional espresso machines, free drinks and snacks, and indoor and outdoor break spaces