Senior Paid Search Manager

Full Time
London, UK
10 months ago

A bit about the job

We’re looking for someone who gets search, is data-driven and understands how users behave in search in order to provide them with the best experience. 

We’re a little different to what you might be used to though. 

At Wise we’re on a mission. 

A mission to empower our users to make smarter financial decisions based on transparent information. 

In order to do so we empower and trust our teams to take ownership over decision making and execution within their area of ownership, ensuring they can execute on the things that will have the greatest impact for our users. 

Search is no different.

 

What you’ll be doing

 

  • Set up, optimise, analyse and report on large Google and Microsoft Ads accounts as well as across Apple Search, spanning multiple markets and languages, with the potential to expand to new search engines in future.
  • We are constantly striving to improve campaign efficiency,  and you will have the opportunity to own the A/B testing process across landing pages, ad copy and extensions. 
  • Creation and maintenance of reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates.
  • Proactively looking for both tactical and strategic optimisation opportunities , forecasting and translating this into campaign delivery. 
  • Making full use of the automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
  • Establish strong working and communication processes in the team to provide guidance on search best practices 
  • Set target and define KPI for your direct reports and be responsible in team development and growth
  • Lead cross channel initiatives and projects to drive growth 

 

You'll love this role if you...

  • Have 5+ years of experience running large, successful direct response search campaigns for a fast-growing business or agency, ideally across multiple markets and languages. Any experience with translations and localization is a bonus. 
  • Put the customer first, always. There is no point in doing search unless you understand how you’re helping the end user. 
  • You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs. 
  • Have In-depth knowledge of tracking, attribution and measurement framework 
  • Experiences in coaching and developing  junior team members 
  • Have experience creating, amending and implementing Adwords Scripts.
  • You are data driven  and are able to gather actionable insights from data. 
  • Understand how SEM fits into the user journey and works alongside other channels such as Paid Social, Affiliates & SEO 
  • Are proactive and able to prioritise projects on impact, with a low level of supervision. 
  • You’ve got experience with bid management and automation tools 
  • Second language is a plus

What’s in it for you?

You’ll be part of a team of exceptionally talented marketers who consistently break new ground in performance marketing thanks to strong relationships with key publishers such as Facebook & Google.

Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful startups.

 

Who we are:

Since 2011, we’ve had a clear mission: money without borders. 

Built by and for people who live global lives, we’re the fairest, easiest way to send money overseas. 

We’re just at the beginning of our story and we’re growing at an incredible pace. We won’t stop until anyone, anywhere can send, spend and receive money conveniently, instantly and at the lowest possible cost, wherever they are, whatever they’re doing. 

There’s still heaps to do and we can’t do it alone. 

 

How we work

At Wise our strategy emerges from the collective brainpower of all our people, who are organised in dozens of independent, autonomous teams. 

Teams stay closest to our customers, so they decide what problems to solve and where to spend the most time. 

You’ll experience radical levels of ownership and empowerment within your role. Plus the opportunity to see the direct impact of your work on our customers. 

 

Want to know more?

To find out a bit more about what it’s like to work at Wise — plus a full run through of our employee benefits — visit our careers page.

Salary (annual)£55,000—£75,000 GBP

We're people without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences.

Every Wiser should feel that they can be themselves at work. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.

Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer's needs and life experiences and makes sure we leave no-one behind on our journey to mission-zero.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.