This role requires a hybrid schedule and will be based in our NYC Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

The Senior Publicity Manager will be responsible for developing and executing innovative publicity strategies that elevate Lonely Planet’s books and by extension brand and key voices. This role requires an experienced PR professional with strong media relationships and a deep understanding of the travel and publishing industries. The ideal candidate will have a proven track record of securing top-tier media coverage, the ability to work with agencies and in-house to drive buzz around new releases, and an ability to operate effectively across Publishing and Digital media.

What You'll Do:

• Develop and execute creative, results-driven publicity campaigns for Lonely Planet’s book launches, and contribute to cross-channel promotional plans.
• Build and maintain strong relationships with media contacts across travel, lifestyle, and publishing industries, securing coverage for book releases in top-tier outlets (print, online, broadcast, and podcasts).
• Craft compelling press materials, including press releases, media pitches, Q&As, and talking points for authors and spokespeople for key titles.
• Manage US agency relationships, and coordinate activity in non-US markets - Australia and UK/EMEA - as well as directing the Assistant Marketing Manager supporting this work
• Deliver Publishing-specific coverage in the form of Library press, book industry reviews and other relevant coverage for key titles.
• Secure and coordinate relevant interviews, book tours, and media events, both in-person and virtual.
• Work closely with Lonely Planet’s marketing, social media, and content teams to align PR efforts with broader brand strategies.
• Ensure the timely and accurate collation of PR materials for new book releases.
• Identify and engage influencers, bloggers, and travel industry partners to maximize exposure.
• Monitor and analyze media coverage, providing insights and reports on campaign performance.
• Stay ahead of industry trends, emerging PR opportunities, and competitor activities.

What We're Looking For:

• A seasoned PR professional with 5+ years of experience in publicity, PR, or media relations, ideally in travel, lifestyle brands or Publishing.
• A strong storyteller with excellent written and verbal communication skills and the ability to craft compelling media pitches.
• Well-connected in the travel, lifestyle, and publishing media landscape, with a proven track record of securing high-profile press coverage.
• Experienced in event planning, including book launches, author tours, and influencer collaborations.
• Able to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Proficient in media monitoring and PR tools (e.g., Cision, Meltwater, Muck Rack)

Compensation:

• Cash Compensation Range for New York: $112,000 - $160,000*

*Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

 We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.