The Senior Social Strategist is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support.

You Will:

• Coordinate and oversee the management, trafficking, optimization and reporting of all Social campaign initiatives.
•  Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Provide strategic insights and optimizations for all client reports
•  Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the Social and emerging media community.
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
• Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
• Evaluate client needs and escalate needs or issues to leadership, as they arrive
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

You Have:

• 3-5 years of experience in Social activation, executing and optimizing campaigns across Social platforms with a focus on data-driven results
• Hands-on experience with social platforms such as Meta, TikTok, Snapchat, Pinterest, YouTube, LinkedIn, Reddit and others. Strong mathematical aptitude and understanding of the digital media landscape
• Proven track record of budgeting, forecasting, and campaign optimizations across platforms
• Proficient in research, audience planning, and developing Social Media plans (audience, platform, placement, ad mix)
• Excellent communication skills and comfortable presenting recommendations to clients
• Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
• Proficient in reporting and analytics, including crafting insights and using Excel
• Knowledgeable about integrating online and offline media opportunities
• Able to understand application of industry tools such as DDS/Prisma, ComScore, Nielsen, eMarketer, etc.
• Excellent presentation, verbal, and written skills

Nice-to-Have:

• Automotive knowledge
• Experience with Vividata (or other audience research tools) and understanding audience logic
• Analytical experience
• CM360 trafficking experience

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$80,000—$95,000 CAD

Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx