Marketing Operations, Senior Manager

Location: Reston, VA or Remote, Hybrid role in Reston

What we’re looking for…

ScienceLogic is seeking a strategic and highly analytical Senior Manager, Marketing Operations to lead and scale our marketing technology, automation strategy, data infrastructure, and campaign execution processes. This senior-level role will oversee end-to-end marketing operations across systems, data, and performance reporting.

We’re looking for a Marketo Certified Expert who brings deep expertise in Salesforce, strong cross-functional leadership, and a passion for driving operational excellence in a modern B2B marketing environment. Experience with Power BI or similar business intelligence platforms is a plus.

This is a U.S.-based role requiring close alignment with global marketing, sales, revenue operations, and digital teams.

What you’ll be doing…

In this role, you will oversee the end-to-end strategy and execution of marketing operations, ensuring alignment with business objectives, campaign effectiveness, and data-driven decision-making.

Marketing Technology & Automation

• Own and optimize integrations between Marketo, Salesforce, and other martech tools to enable data integrity, attribution accuracy, and campaign effectiveness.
• Design and implement advanced marketing automation workflows, lead scoring models, segmentation logic, and nurture strategies.
• Evaluate and introduce new tools to improve automation, personalization, and operational scale.
• Lead A/B testing, deliverability optimization, and system architecture planning.

Campaign Strategy & Execution Enablement

• Define and govern the campaign operations framework, ensuring consistency, scalability, and documentation across regions and teams.
• Partner with Demand Generation, Digital, and Product Marketing teams to operationalize complex, multi-channel campaigns.
• Monitor campaign setup, execution, and QA processes to ensure flawless delivery and data capture.
• Troubleshoot sync errors, process gaps, and tracking issues across the lead lifecycle.

Data & Analytics Leadership

• Lead the design and maintenance of dashboards and reports in Salesforce, Marketo, and Power BI (or similar platforms) to measure pipeline performance, ROI, and operational KPIs.
• Provide actionable insights on marketing performance, funnel conversion, and campaign attribution to influence strategic decisions.
• Drive improvements in lead attribution and forecasting models to better support marketing and sales alignment.
• Implement predictive models and performance benchmarking to support pipeline acceleration.

Operational Governance & Process Optimization

• Develop and enforce SOPs for campaign operations, lead management, and data compliance.
• Establish scalable processes for campaign intake, prioritization, and SLA management.
• Lead process audits and optimization initiatives across the martech ecosystem.
• Ensure compliance with global and U.S. data privacy regulations (e.g., GDPR, CCPA).

Qualities you possess…

• 8–10+ years of experience in B2B marketing operations, with 3+ years in a leadership or strategic role.
• Marketo Certified Expert (Required); advanced skills in campaign architecture, automation, and troubleshooting.
• Extensive experience with Salesforce CRM for campaign tracking, pipeline reporting, and lead management.
• Power BI or other analytics/reporting platform experience (preferred).
• Proven ability to lead cross-functional projects involving marketing, sales, and IT stakeholders.
• Deep understanding of marketing attribution, funnel metrics, and database segmentation.
• Experience managing a complex martech stack in a global or enterprise B2B environment.
• Strategic thinker with strong documentation, communication, and analytical skills.
• Demonstrated success in scaling operations and enabling measurable revenue impact.

This is a high-impact role that requires a strategic thinker, an operations expert, and a data-driven leader who can drive efficiencies, optimize marketing performance, and enable scalable growth.

About ScienceLogic

ScienceLogic empowers intelligent, automated IT operations and observability, freeing up time and resources, and driving business outcomes with actionable insights. ScienceLogic’s AIOps platform sees broadly across clouds and on-premises, enabling business service visibility with relationship mapping, and workflow automation to eliminate manual tasks. Trusted by thousands of organizations across the globe, ScienceLogic’s technology has been proven for scale by the world’s largest service providers, enterprises, and government agencies. 

www.sciencelogic.com