Sr. Manager of Content Marketing

Full Time
9 months ago
About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Location: US Remote

About Cloudflare’s content marketing team

The content marketing team writes, edits, and manages content for use in marketing and sales campaigns — articles, event presentations, videos, promotional copy, and more. We work most closely with designers, web producers, product marketers, campaign managers, and event planners, but also collaborate as needed with people across the entire organization.

 

About the Sr. Manager of Content Marketing role

The Sr. Manager of Content Marketing will lead a team of writers who create a variety of content used in multi-channel marketing campaigns. This is a “player/coach” role, which will require a mixture of strategic planning, team management, and hands-on writing and editing. 

The role’s primary responsibilities are:

  • Managing Cloudflare’s content development pipeline: fielding requests, assigning projects, keeping track of progress, and removing blockers
  • Working with marketing colleagues to create quarterly and yearly content marketing plans
  • Establishing and managing relationships with third-party writing resources (e.g. freelancers + agencies)
  • Running content strategy and development for global events
  • Working with the SEO team on web content strategy and development
  • Writing content for high-priority marketing campaigns
  • Editing content written by the content team and other marketing colleagues
  • Establishing and maintaining a content taxonomy
  • Advising and training colleagues on Cloudflare messaging and brand style

 

Who we’re looking for in a candidate:

The ideal candidate is someone with 8+ years' full-time experience in content marketing, including 3+ years’ leading a content team. Prior experience in enterprise technology / software is required, and IT or cybersecurity experience is highly desirable. 

Based on this experience, we expect the ideal candidate to be:

  • A capable marketer, who has a deep understanding of how content powers multi-channel demand generation campaigns, events, organic search efforts, PR launches, and other marketing activities
  • A creative strategist, who can help colleagues ideate unique and compelling content concepts
  • An excellent writer, who is capable of clear, concise, persuasive communication
  • A thoughtful editor, who can improve a written piece’s grammar and structure to increase clarity and impact 
  • A determined project manager, who can manage a complex content production pipeline and anticipate/remove blockers
  • An empathetic mentor, who can apply their deep knowledge of professional writing processes to coach and support other writers
  • Sincerely interested in the deep technical details of how the Internet and related technologies work — and healthily skeptical about buzzwords, jargon, and flimsy business logic

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.