Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Web Marketing Manager 

Location: London, England, United Kingdom (Hybrid)

Working in partnership with our client, the Web Marketing Manager will oversee the content, updates, optimisation and the running of our client’s eight event websites. Our client’s ambition is to offer a best-in-class digital customer experience. We have been appointed to create a Digital Centre of Excellence within the clients’ healthcare division - pharma. The Digital Centre of Excellence will drive and embed digital best practice, will own the development and strategy of digital channels and will understand and grow audience and engagement through all digital touchpoints. Reporting to the Head of Digital Marketing, the Website Manager will have solid knowledge when it comes to publishing new website content and ensuring that quality control is applied before being made live. You will know what good web design looks like and you will be the guardian of brand consistency when updates are being applied.  You will be part of a team of 13 within our client’s Digital Centre of Excellence, where the team are responsible for specific KPI targets, including driving leads via the website. The website will be key to ensuring a simple and engaging user experience. You will be expected to work closely with our client’s SEO agency to ensure copy is being updated and published and adheres to the SEO criteria being set out. 

You will be setting up landing pages, creating forms, updating copy provided by the copywriters, and ensuring that the website has the right tagging applied when it comes to digital campaigns. It will be your responsibility to project manage updates being made and coordinating the process through the wider marketing team – ensuring that tasks are being prioritised. You will work with campaign owners to ensure their digital content is live on the websites and is optimised for effective end-user performance.

Key responsibilities 

• Creating and maintaining webpages across our client’s event websites that promote products and services for our healthcare client. 
• Identifying opportunities for website performance improvement based on user feedback and performance analysis. 
• Creating and maintaining a sitemap to help users navigate the site easily. 
• Evaluating and recommending new web technologies where you see fit. 
• Working with the DCoE team to implement effective SEO strategies to help improve website rankings. 
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

• Technical skills, such as basic HTML and CSS coding skills and troubleshooting. 
• Knowledge of digital marketing and the role that the website plays in the customer journey. 
• The ability to project manage your tasks and manage stakeholder expectation. 
• Staying up to date with emerging website technologies. 
• A proactive view on user experience (UX). 
• Experience with the Adobe Experience Manager content management system. 
• Experience of creating/running website A/B tests. 
• Working knowledge of Google Analytics and Adobe Analytics and being able to interpret results and performance. 
• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable. 
• A can-do, self-starting, and critical mind with the ability to handle multiple projects at once. 
• Confident working autonomously and with 3rd party agencies. 
• Excellent presentation skills – both written and spoken. 
• Understanding of how to integrate with a client-side team whilst maintaining a digital agency service. 
• Experience in the Healthcare sector would be a benefit, B2B experience is a must. 
• 5+ years of relevant experience in a similar role, and working within a digital marketing team. 
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role​.

Req ID: 10630

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.