We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?

Trustpilot is embarking on an exciting new phase of growth, and we invite you to join us in shaping our journey at this pivotal moment. As Director, B2B Website Engagement, you will spearhead the digital strategy for developing and growing organic acquisition for Trustpilot across our web properties.

Reporting to the Senior Director of Performance Marketing, you will play a pivotal role in shaping how we differentiate and win across our target markets, developing a meaningful narrative for our audiences and understanding how to capture and best engage those audiences in a web setting to effectively drive revenue and increased retention.

As a digital native, you will be focused on developing the B2B website for Trustpilot as our primary marketing channel: increasing our level of organic site visitors, and creating a rich and engaging experience for all users. 

You will manage a team of specialists and work closely with our product team to support the development and execution of a joined-up digital marketing strategy that meets our global acquisition goals and regional commercial targets. 

What you'll be doing:

• Developing a content-led organic digital marketing strategy with clearly defined success metrics and KPIs.
• Act as the key marketing stakeholder for the Trustpilot for Business website, focusing on delivering delightful customer experiences with a focus on engagement and repeat visits, and supporting optimisation and conversion.
• Work closely with our Product team to co-own our CRO roadmap; developing and executing on the roadmap; and tracking the performance of testing initiatives.
• Manage relationships with content marketing, brand, engineering, development teams & agencies to ensure completion of website deliverables.
• Develop a focus on website reporting to produce regular executive reports on KPIs and tracking performance improvements. 
• Conducting competitive analysis and market research to identify opportunities to use design thinking to drive audience engagement.
• Managing internal SEO specialists, and acting as a key internal stakeholder with Commercial, Product, Technology & Operations teams to capture cross-functional website needs to inform a centralized development roadmap, and integrate business needs into the overall Martech roadmap.
• Work closely with product and development teams to identify and drive impactful website improvements.
• Interpret and socialize data and reporting dashboards that measure success of Trustpilot For Business website.
• Cultivate relationships with commercial and marketing leaders across the organization to align digital marketing to global and regional business goals.
• Overseeing digital attribution and user interaction tracking, plus the development and  leveraging of reporting dashboards. 
• Deputise for Senior Director of Performance Marketing with leadership responsibilities as required.

Who you are:

• 6+ years of digital marketing experience with at least 3 years of developing and optimizing global, multi-brand marketing websites
• B2B SaaS experience 
• Knowledge of SEO best practices and implementation
• Experience with aligning organic marketing to paid media to support a holistic acquisition strategy
• Deep understanding of website KPIs and performance metrics
• Experience of producing website strategies that encompass visual and UX/UI design 
• Knowledge of website optimization, site tagging, UX,, and conversion rate optimization
• Excellent written and verbal communication skills, especially when presenting ideas to senior management
• Ability to stay organized and execute multiple projects simultaneously under strict deadlines
• Demonstrated capacity to cultivate strong relationships within the organization
• Management experience
• Familiarity with marketing ad platforms and other software - such as Contentful, Figma, Optimizely, Google Analytics, JIRA, Google Optimize, Hubspot, Google Search Console, SEMRush, Google Ads, Facebook & LinkedIn Ads Manager, etc.

What's in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 25 days holiday per year, with an extra 5 days holiday allocated after your 1 year anniversary (prorated) 
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
• Comprehensive health package, pension and full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Newly renovated central office with  a laid back vibe and constant buzz of different languages being spoken everywhere you go It’s complete with a coffee bar, canteen and table tennis and has a wide variety of refreshments available - you can opt in for breakfast and lunch at an affordable price
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials
• Opportunity to join the Trustpilot Social Club for a small monthly fee and attend regular social and leisure activities like go karting, cooking classes and escape rooms 
• Employee discounts to restaurants and shops 
• Tax Free Travel (DSB) 

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!

 

#LI-SK1

About Trustpilot

At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers. 

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. 

Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. 

A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go. 

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences  are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.