English Copywriter - Zecure Gaming

Full Time
1 month ago

We are looking for a passionate Copywriter to join our Content Team and help us translate our marketing objectives into exciting campaigns that inspire action. As a Copywriter, you will write and edit content for a variety of projects such as emails, landing pages, entire ad campaigns… you'll write them all.

Key Responsibilities:
  • Writing engaging campaign emails, newsletters, landing pages, onsite banners, and marketing material for all brands.
  • Delivering quality written text within time-pressured deadlines.
  • Producing communications that not only follow the brand’s tone of voice but also appeal to our customers and inspire action.
  • Ensuring that the business can communicate its promotions effectively to existing and potential customers.
  • Performing competitive and qualitative content audits, ensuring all content is of a high standard and delivers a unique selling point in the cluttered online gambling space.
  • Building and maintaining good relationships with key stakeholders such as Casino, Sports, Compliance, Product, CRM, and other teams.
  • Leveraging analytics to fine-tune subject lines, CTAs, etc., to drive improved customer engagement.
  • Proactively identifying website issues and/or potential improvements and raising these with relevant stakeholders.
Candidate Wish List:
  • Fluent in English—spoken and written (additional languages are an advantage)
  • Previous writing experience, particularly in engaging and creative copy
  • Experience with or a strong interest in sports betting
  • Understanding of both Casino and Sports CRM promotions
  • Ability to produce high-quality content under time-pressured deadlines
  • Strong editing and proofreading skills with a keen eye for detail
  • Experience within the iGaming industry, preferably in a CRM or content-related role
  • Ability to consult with product experts to ensure their requirements are met
  • Familiarity with JIRA is a plus
What We Offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognize it may not be for the faint-hearted, but if you’re a go-getter, initiator, and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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