Role: Global Director, Digital Creative Excellence - (FTC- 12 months)

Location: Hybrid / London, England, United Kingdom - 2-3 days in the office per week

Account: British multinational FMCG company

ROLE MISSION

Working in partnership with our client, the Global Director will focus on accelerating the client’s goal to drive growth through building industry-leading digital creative capability and experimentation programs that maximise creative innovation and effectiveness across critical global media platforms, in close partnership with the client’s “power brand” teams, plus their creative agency and media agency partners, around the world.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Lead Digital Creative Excellence strategy and implementation across the client's brand
• Act as the client’s subject matter expert for brilliantly effective Digital and Social Creative.
• Own and lead creative partnerships between the client and global media platform partners, including but not limited to Meta, Google, TikTok Snapchat, Amazon.
• Partner Google Creative Works, Meta Creative Shop, Tik Tok Creative Lab, Snap Creative Strategy and Amazon Creative Services to own and regularly refresh leading-edge best practice learning materials, landing across the client's brand, Agency, and DMC teams, via virtual and in-person events and workshops, plus integration into the client’s Digital Upskilling Program.
• Partner CMI and media platform measurement teams to understand best practice adoption and impact, creating motivating intervention materials to support behaviour change amongst Brand and Agency teams.
• Lead implementation of Visual and Audio Accessibility best practice into creative best practice and partner CMI to monitor and measure adoption and in-market impact.
• Partner the client Influencer-specialised teams to act as creative champion for Creator/Influencer content best practice and capabilities.
• Partner Media, CMI plus Brand and Agency teams to deliver global learning agenda across platform partners, including pioneering creative experiments and innovations.
• Lead global media platform value-add funding allocation, focusing efforts on unlocking global learning agenda items across innovation and experimentation.
• Partner Creative Technology team to lead creative technology partnerships with direct relevance to improving digital creative excellence and effectiveness in global media platforms, e.g., DCO, AI-driven personalisation, creative intelligence.
• Partner Creative Partnerships and Marketing Academy teams to embed latest digital asset best practice and inspirational examples into wider client creative effectiveness training programs.
• Pioneer Augmented Reality (AR) creative capabilities and innovation across Business Groups and Business Units, with specific focus on partnering Beauty & Wellbeing.
• Manage, lead and develop one team member at senior manager level, who is already in role.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

Required knowledge/experience:

• Passion for and deep experience in digital / social creative as either a senior level strategist or creative profile within a digital / creative agency or media platform partner environment.
• Expert knowledge of digital / social creative ad formats & best practice, with ability to see beyond basics to help colleagues and clients to step-up the quality and effectiveness of creative output.
• Comprehensive knowledge of drivers of brand growth and what drives advertising effectiveness, with specific focus on digital channel context and formats.
• Experience leading partnerships with global media platform partners, with existing knowledge of how platforms internal creative department’s function, ideally with existing relationships.
• Experience in digital creative measurement approaches and tools, including brand lift studies, digital creative optimisation, media dashboards, with strong analytical skills to turn data into creative insights.
• Ability to build strong relationships and influence a wide range of stakeholders, flexing style and plan based on the stakeholder, context and need.
• Ability to work with autonomy based on clear direction, oversight, and feedback.
• Problem solver with bias for action, knowing how to drive forward initiatives in a complex context.
• Experience working in or with complex, multi-national companies.
• FMCG/CPG experience preferred but not mandator

Role interfaces

• Global Media Partnerships team
• Creative Partnerships (specifically Creative Agency Partnerships) team
• Marketing Academy team
• Consumer & Market Insights (CMI)
• Creative Technology team
• Digital and Brand leads across Business Groups (Beauty & Wellbeing, Personal Care, Nutrition, Ice Cream, Home Care)
• Digital Marketing, Media & Commerce Hubs (DMC’s) across the client's Business Units (regions & markets)
• Creative, Digital and Media Agencies

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 8109

#LI-Onsite #LI-JT1

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.