Senior Product Marketing Manager

Full Time
San Francisco, CA, USA
8 months ago

Join us on our mission to make a better world of work. 

Culture Amp revolutionizes how millions of employees across more than 6,600 companies create a better world of work. As the global leader in employee experience, Culture Amp empowers businesses to transform employee engagement, develop high-performing teams, and retain talent via cutting-edge research, powerful technology, and the largest employee dataset in the world. The most innovative companies across the globe depend on Culture Amp every day.

Culture Amp is backed by 12 years of innovation, leading capital venture funds, and offices in the U.S, U.K, Germany and Australia. Culture Amp is recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

Learn more about how Culture Amp can help you create a better world of work at cultureamp.com.

We’re rounding out our incredible product and customer marketing team with an exciting role of Senior Product Marketing Manager, Competitive Intelligence.  In this role you’ll collaborate deeply with Marketing, Product, Customer Success and Sales to ensure competitive insights and actions are embedded across the company. Your insights and research will improve competitive positioning, increase our differentiation, and help sales win more deals.  Your work will directly impact our product planning cycles, enablement and competitive win rate. This position can only be performed from the San Francisco Bay Area. 

  • What you'll need to be successful

    • Proven track record of creating and managing a competitive intelligence program at both a strategic level and across day-to-day influence and actioning of research.
    • Expertise with multiple research methodologies, data analysis, vendor management and program management. 
    • Expertise in competitive positioning, messaging and engaging with customers (in partnership with sales).
    • Ability to leverage competitive information and work with teams to anticipate changes and opportunities.
    • Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and action insights and goal towards key company metrics.
    • 5+ years’ experience in similar roles across consulting, venture capital, SaaS, or similar markets; high-growth or early-stage startup experience is a plus 

    What you'll be doing

    • Running our competitive win / loss research program and managing actions across teams.
    • Empowering marketing and sales with pointed and impactful competitive de-positioning. 
    • Distilling information across your research and recommending roadmap opportunities that increase differentiation, new revenues and customer value.
    • Collaborating deeply with our strategy and enablement teams to empower sales and customer success with training, battlecards, objection handling, and customer facing content.
    • Assessing the competitive landscape, industry developments and emerging customer needs to help guide the strategy of Culture Amp.

    What we offer

    We believe that inclusive businesses are better, not just for “company results”, but for the world. We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here. We ensure you have the tools you need to thrive both in and out of work. MacBooks for you to do your best work Share Options - it’s important to us that everyone is an owner and can share in our success
    • Medical insurance - for you and your family so you can feel safe in these uncertain times
    Excellent parental leave and in work support programme, - for those families to beFlexible working schedule - where we can, let’s make work, work for youFun and inclusive digital, and in-person events Most importantly, an opportunity to really make a difference in people’s lives. Please keep reading... Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. 

In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

US Salary Range$140,000—$150,000 USD

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.