Role: Sr. Specialist, Direct Sales Operations

Location: Toronto, Ontario

HelloFresh is seeking a dynamic and driven Sr. Specialist, Direct Sales Operations to support our in-person, Direct Sales channel. This role offers an incredible opportunity for a passionate marketer to make a significant impact on HelloFresh’s growth in North America with a focus on expanding and launching Direct Sales in the US Market. Reporting to the Senior Manager, Direct Sales, you will play a key role in driving customer acquisition, ensuring seamless execution of our field marketing campaigns on the back-end, creating and optimizing reporting structures, and managing relationships with agency partners. If you’re ready to hit the ground running and thrive in a fast-paced, collaborative environment, we’d love to hear from you.

You will:

• Contribute to the achievement of ambitious customer acquisition goals through our door-to-door sales, in-person activations, and event based marketing.
• Assist in overseeing a network of brand ambassadors across multiple US territories, ensuring they remain motivated and aligned with HelloFresh’s brand values.
• Support the management of vendor and agency partnerships to optimize campaign execution.
• Step in as needed to assist with campaign execution, providing hands-on support to ensure successful outcomes.
• Manage essential operational tasks, including voucher creation, invoicing, and cost tracking, to maintain campaign efficiency.
• Work alongside analytical thinkers to track, analyze, and present campaign performance insights that drive future decision-making.
• Support the creation, on-boarding, and expansion of new sales training tools, programs, and presentations.
• Stay informed on industry trends and competitors, continuously identifying new opportunities and fresh ideas to propel business growth.
• Augment and optimize our sales and administrative processes leveraging Generative AI tools to grow our reach and sales.

What You’ll Bring

• Required: Strong proficiency in Microsoft Excel (e.g., pivot tables, lookups, complex formulas)
• Preferred: Experience writing and optimizing SQL queries for data extraction and analysis
• 1-2 years of marketing analytics experience or relevant education; experience in sales or event management is a bonus.
• Ability to report on sales data in a written format for leadership review including identifying opportunities for improvement and growth. 
• Strong communication skills and the ability to connect with diverse audiences. 
• A collaborative mindset that energizes and motivates those around you.
• Exceptional project management skills, with the ability to plan and execute efficiently.
• A natural curiosity for analytics and data-driven decision-making.
• Comfortable in a fast-paced environment, with the ability to pivot and problem-solve effectively.
• Experience using GenAi to create streamlined processes that can support sales teams.
• Experience with Salesforce, Tableau, or similar CRM and BI tools is a plus.
• A genuine enthusiasm for HelloFresh’s mission, coupled with a hunger to learn and grow.

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.